Rebranding Chicago’s
Biggest Tech Company

When STATS came to us for a rebrand, we knew we had to propel the company’s image far into the future. State-of-the-art technology is what the world’s leading sports data company does best, but their image was lagging behind. So we devised a strategic plan of action to not just move the ball down the field, but carry it deep into the end zone. We decided to inject the dynamic energy of athletics into the branding using three essential pillars: passion ( the heart of sports), precision (because they are the world experts), and velocity (since their technology is lightning-fast).

STATS Diagram – brand philosophy and strategy with Someoddpilot

STATS is leading the tech revolution of professional sports, and our branding exemplifies their position as a dynamic and passionate industry disruptor.

STATS logo evolution, designed by Someoddpilot
STATS brand book, designed and produced by Someoddpilot
Brand books for STATS, designed and produced by Someoddpilot
STATS business cards, designed and produced by Someoddpilot

35 Years of Experience
45+ Sports
600+ Leagues
83,000+ Events a Year

STATS logo on live broadcast, designed by Someoddpilot
iPad splash page for STATS, designed by Someoddpilot
STATS wall graphics, designed by Someoddpilot
STATS graphics in office, designed by Someoddpilot
Go to the Chicago Case Study