STATS

Rebranding Chicago’s
Biggest Tech Company

When STATS came to us for a rebrand, we knew we had to propel the company’s image far into the future. State-of-the-art technology is what the world’s leading sports data company does best, but their image was lagging behind. So we devised a strategic plan of action to not just move the ball down the field, but carry it deep into the end zone. We decided to inject the dynamic energy of athletics into the branding using three essential pillars: passion ( the heart of sports), precision (because they are the world experts), and velocity (since their technology is lightning-fast).