Bedding for Dreamers
In our fast-paced, career-driven culture, a good night’s sleep is something we take for granted (almost as much as what we are sleeping on). So three generations of women turned their sleep issues into a sustainable solution: an eco-friendly line of bamboo bedding that guarantees healthier, happier nights.
We positioned Ocochi in an eco-luxury space to stand out in a market saturated with DTC disruptors that all look and sound the same. We built a brand platform around superior craftsmanship, the transformative power of sleep, and preserving the planet for future generations.
The visual identity conveys Ocochi’s organic materials, the simplicity of the production process, and an overall sense of tranquility. We avoided literal icons in favor of a more subtle, elegant approach, incorporating nature-inspired elements within the logo and in a set of patterns that live across the fabrics and packaging.
We rooted the eco-friendly brand’s messaging in “Bedding for Dreamers”—a tagline that succinctly threads together the product and consumers in a refined, aspirational way. The larger communication strategy ties the earth-friendly products with the people who create them, from the close-knit family of founders to the family-run manufacturers who share their values on sustainability.
We rounded off the brand imagery with lifestyle photography showing interactions with the products and experiencing them in uniquely styled environments. Lifestyle images highlight product benefits such as being hypo-allergenic and gentle on sensitive skin.